5 Tips How Your Cleaning Business Can Benefit From Social Media

If you are looking for a competitive edge in your cleaning service, then look no further than social media. Especially for ambitious and innovative small business owners, this is an inexpensive and easy way to reach out to potential customers and let them know about your business expertise. In today’s digital world, it’s crucial that all businesses have some kind of presence on social media. 

Another wise option is to purchase a cleaning business franchise, which can be found in Phoenix. Read on to learn how you can use any social media platform as a tool for marketing your business.

How to use social media to market your cleaning business?

Whatever you do, keep in mind to personalize your approach to clients and make sure to keep your messages clear. Follow these steps to get most from your social media presence:

1. Focus on the Experience 

Post content that will give your customers an experience of what they could have if they hired you – from before it starts to long afterwards. Include photos of a completed project or something in-progress so people can see how hands-on your company is.

2. Share with Friends of Followers 

Consider giving your customers the ability to share content on their social media account, so they can promote you to their friends and followers. This will help grow your audience without having to spend money on advertising or marketing techniques. If someone shares something from your page, then their friends will see it in their feed and might be interested, too.

3. Use Facebook for Your Company Page 

Facebook is a great way to build your company page, so that you can have an online presence on social media without having to dedicate time or energy into managing lots of individual accounts. It also has built-in boosting functions that will help you grow your following. 

Keep in mind that this is actually just a start, so if you’re targeting a broader audience, consider managing accounts on other websites as well: 

• Post inspirational pictures and infographics on Instagram.
• Post videos on YouTube to get your clients to learn more about your approach.
• If you’re looking to connect to other businesses or high-income clients, then LinkedIn might be your best option.

4. Ask for Reviews 

Reviews are an excellent way to get feedback on your work, and more importantly, they’ll show up in the search engines when people look for cleaning services like yours! Asking after a job is completed can be done by mailing them something like a postcard or sending them a text message to ask for feedback. 

5. Promote Your Social Media Accounts 

The best way to grow your social media following is by creating content that people want to share and interact with on their own time. This includes things like contests, giveaways, photos of completed jobs and more! Why not organize a photo shoot with your employees at Desert West Skate Park or at the Papago Sports Complex. 

What are the perks of social media for my cleaning company? 

Social media can be an effective tool for your cleaning business because it has many benefits, including the following:

• You can reach a broader audience.
• You have more control over your message and how it is delivered to customers.
• It builds trust because of transparency in communication between you and your clients, which leads to greater engagement.
• It provides a platform for you to educate clients about your services.

Where can I purchase a lucrative cleaning business franchise in Phoenix, AZ and beyond?

If you’re a beginner just tapping into the residential cleaning market, you might feel intimidated by the level of detail and preparation you need to undergo before launching your business. If you’re already established as an entrepreneur in the field and if you feel that you could use some break. Fortunately, there’s an easy option to prevent a burnout and to enhance your operations in Phoenix and neighboring communities. 

When you join MaidThis Franchise, you will receive thorough support from our experts, ease of access to a network of clients and a chance to become a top-performer in your community. We can also provide you with a guide for launching a vacation rental cleaning startup, or let you know how to implement well-designed advertisement plans.

Call us today for more information or become a part of our brand today by filling out the official form. We look forward to hearing from you!

7 Marketing Tricks to Use to Your Advantage in Cleaning Industry

The cleaning market is a competitive one to enter, as it offers great advantages in comparison to other industry branches. However, there are so many companies out there that offer the same range of services, and this can make it hard for your business to stand out from the crowd. 

You might be wondering what is the best marketing option for your business? Some business owners consider joining a cleaning company franchise in Phoenix an easy way to plunge into the right direction. Keep on reading to find out more!

What is the best marketing tactic for a cleaning business?

To successfully compete on the market, you need to employ a clever marketing strategy. Fortunately, you don’t have to be an expert on marketing in order to get ahead of your competition with these 7 easy tips:

1. Promote your company name and logo

This is where you start to create your brand. Print your company’s name on all of the cleaning products and materials you use.  This will be sure to remind customers about your business every time they see your products, as people are hardwired to absorb clear symbols. Include your name and logo on:

• all advertisements, 
• marketing materials – fliers, business cards, door hangers, 
• email signatures,
• your car – it will turn it into a moving billboard.

2. Create loyalty and referral programs 

A well designed loyalty program can really make a difference, as your clients can earn points and discounts on a regular basis. This way you’ll encourage them to book your service again! Also, you can include a referral program for clients who are willing to refer their friends and family members! This is an excellent way of increasing the size of your client base and a fine opportunity for word-of-mouth marketing without any additional costs.

3. Put emphasis on benefits

Besides a variety of discounts, coupons and a loyalty program, you should always emphasize what you offer in comparison to other competing businesses, such as free initial inspection of the property, easy scheduling system, availability of your customer support, using exclusively pet-friendly, eco-friendly and healthy products etc.

4. Utilize your internet presence

Include your business’ website address on everything from billboards to flyers in order to ensure your customers can find you with ease. If you don’t have a website yet, this is the part where you should also think of the most proper way of incorporating social media in your strategy. To further boost your presence, consider the following options: 

• Make a promotional video clip
• Invest in reliable CRM software to better organize your client information
• Interlink your social media accounts to promote your brand 
• Implement Pay-per-Click advertising, etc.

5. Before and after 

Offer to do a free “before and after” inspection prior to charging for the service. This will allow your clients to get a clear insight in the scope of your work! It is also an opportunity for you to show off how hard your company strives towards quality service. 

6. Create unique add-ons

Here you can be fairly creative and offer services that aren’t provided by your competitors. For example, you can offer an onsite pet grooming service or include delivery of fresh flowers for every session. This will offer something compelling and different from what other businesses have, making it the perfect marketing technique for a cleaning service.

7. Think outside the box

You can always think of innovative and creative options to advertise or offer additional services. For example, you can give back to the community by offering free cleaning services for veterans or people with disabilities. You may organize a party or participate in a charity. This is likely to expand your reach and network. 

How to join a well-organized cleaning company franchise in Phoenix?

Whether you’re just getting acquainted with the many opportunities in the house cleaning industry or trying to find a way to launch a specialized cleaning business, you might wonder if there’s a way to make your daily schedule easier? 

Imagine running all operations from your home office without having to bother with everyday commute? When you become a member of MaidThis Franchise you can rely on our international team of experts that will give you comprehensive training.  You can then manage a team of cleaners wherever you reside, work remotely and hold meetings. 

If you reside in Phoenix or anywhere in the vicinity, this will give you more time to enjoy some sports activities at Encanto Sports Complex or at the Phoenix Tennis Center with your friends and family. Contact us today online or give us a call and we’ll walk you through the process.