7 Marketing Tricks to Use to Your Advantage in Cleaning Industry
The cleaning market is a competitive one to enter, as it offers great advantages in comparison to other industry branches. However, there are so many companies out there that offer the same range of services, and this can make it hard for your business to stand out from the crowd.
You might be wondering what is the best marketing option for your business? Some business owners consider joining a cleaning company franchise in Phoenix an easy way to plunge into the right direction. Keep on reading to find out more!
What is the best marketing tactic for a cleaning business?
To successfully compete on the market, you need to employ a clever marketing strategy. Fortunately, you don’t have to be an expert on marketing in order to get ahead of your competition with these 7 easy tips:
1. Promote your company name and logo
This is where you start to create your brand. Print your company’s name on all of the cleaning products and materials you use. This will be sure to remind customers about your business every time they see your products, as people are hardwired to absorb clear symbols. Include your name and logo on:
- all advertisements,
- marketing materials – fliers, business cards, door hangers,
- email signatures,
- your car – it will turn it into a moving billboard.
2. Create loyalty and referral programs
A well designed loyalty program can really make a difference, as your clients can earn points and discounts on a regular basis. This way you’ll encourage them to book your service again! Also, you can include a referral program for clients who are willing to refer their friends and family members! This is an excellent way of increasing the size of your client base and a fine opportunity for word-of-mouth marketing without any additional costs.
3. Put emphasis on benefits
Besides a variety of discounts, coupons and a loyalty program, you should always emphasize what you offer in comparison to other competing businesses, such as free initial inspection of the property, easy scheduling system, availability of your customer support, using exclusively pet-friendly, eco-friendly and healthy products etc.
4. Utilize your internet presence
Include your business’ website address on everything from billboards to flyers in order to ensure your customers can find you with ease. If you don’t have a website yet, this is the part where you should also think of the most proper way of incorporating social media in your strategy. To further boost your presence, consider the following options:
- Make a promotional video clip
- Invest in reliable CRM software to better organize your client information
- Interlink your social media accounts to promote your brand
- Implement Pay-per-Click advertising, etc.
5. Before and after
Offer to do a free “before and after” inspection prior to charging for the service. This will allow your clients to get a clear insight in the scope of your work! It is also an opportunity for you to show off how hard your company strives towards quality service.
6. Create unique add-ons
Here you can be fairly creative and offer services that aren’t provided by your competitors. For example, you can offer an onsite pet grooming service or include delivery of fresh flowers for every session. This will offer something compelling and different from what other businesses have, making it the perfect marketing technique for a cleaning service.
7. Think outside the box
You can always think of innovative and creative options to advertise or offer additional services. For example, you can give back to the community by offering free cleaning services for veterans or people with disabilities. You may organize a party or participate in a charity. This is likely to expand your reach and network.
How to join a well-organized cleaning company franchise in Phoenix?
Whether you’re just getting acquainted with the many opportunities in the house cleaning industry or trying to find a way to launch a specialized cleaning business, you might wonder if there’s a way to make your daily schedule easier?
Imagine running all operations from your home office without having to bother with everyday commute? When you become a member of MaidThis Franchise you can rely on our international team of experts that will give you comprehensive training. You can then manage a team of cleaners wherever you reside, work remotely and hold meetings.
If you reside in Phoenix or anywhere in the vicinity, this will give you more time to enjoy some sports activities at Encanto Sports Complex or at the Phoenix Tennis Center with your friends and family. Contact us today online or give us a call and we’ll walk you through the process.