Case studies
Don’t just take our word for it. Hear it straight from other franchisees!
Check out the below MaidThis franchise success stories from people just like you.
MaidThis Franchise Success Story:
Dan Blaker
“Not only have I instantly promoted myself compared to my previous job, but I’ve learned a ton about scaling and growing a business. I’m making more money, and I actually can work completely remotely.”
Dan’s Situation
Working a 9-5 he hated
60+ hour work weeks
Underappreciated and Overworked
Didn’t know which business model to help him escape the rat race
How MaidThis helped Dan
Quit his 9-5 within 3 months
Making more in his MaidThis Business than his previous job
Location Freedom – works remotely
Able to spend more time with his wife
Notifications, confirmation pictures, and feedback
MaidThis Franchise Success Story:
Parker Terle
“I didn’t want to go into a role where I’m the owner but now it’s also just a job… I wanted something where I could mold around my life instead of my life being molded around that job.”
Parker’s Situation
Firefighter in San Diego
Wanted to leave firefighting — didn’t feel like the right fit
Searched for franchises for 1.5 years
Frustrated with traditional owner-operator models (no scalability)
How MaidThis helped Parker
Reached break-even in 3 months
Proven systems and support
Unlimited upside business
Peer network = ongoing advice
MaidThis Franchise Success Story:
Danielle Mutz
“We decided to slow growth, fix the structure, and clean houses. That set us up for the long term — and now it runs almost on autopilot.”
Danielle’s Situation
Full-time university staff
No prior business experience
Interested in passive income
Launched during COVID with extra time available a
How MaidThis helped Danielle
Built structure at her own pace
Hired 3 VAs for daily ops
Expanding to 3 additional territories
Able to have additional income stream outside of her 9-5
Brian, a former physical therapist, and Jen, a longtime franchise owner, wanted a business they could build together—one that offered flexibility for their blended family of 8 kids.
In 2022, they launched MaidThis Salt Lake City and expanded to Provo in 2024. Their focus on quality, consistency, and client care quickly earned them national media features and a loyal customer base.
They now run a thriving cleaning business that gives others what they value most—time and peace of mind.
MaidThis Franchise Success Story:
Brian and Jen Boyle
“We are the marketing. People see us out there, they remember us when they need cleaning — and that’s made all the difference.”
Brian and Jen’s Situation
Jen owned 5 Papa Murphy’s franchises
Brian was a physical therapist for 26 years
Tired of physical locations, low growth potential, overhead
Wanted something they could run together
How MaidThis helped Brian and Jen
No storefront needed = unlimited upside
Predictable, recurring income
Focus on apartment cleanings
MaidThis Franchise Success Story:
Chris Rodriguez
“I didn’t want to deal with trial and error — time and money are things you can’t get back. I needed a blueprint, and MaidThis gave me exactly that.”
Chris’s Situation
Full-time in healthcare IT for 13+ years
Wanted extra income to spend more on family
Became a dad and started thinking more about time freedom
Had no experience with cleaning or running a business
How MaidThis helped Chris
Launched successfully while still working full-time
Got fully trained and supported in 8 weeks
Receives a high volume of customer calls just months after launching
Built trust through strong customer service
Gained confidence and feels proud to run a real business
MaidThis Franchise Success Story:
Orlando Reyla
“I couldn’t be everywhere, so I had to build a real team. Now the business runs even when I’m working my day job.”
Orlando’s Situation
Works full-time in finance
New dad, wanted more time freedom
Immigrant background, family-driven
Needed a business he could run on the side
How MaidThis helped Orlando
Grew his business while working full-time
Hired and trained a strong remote team
Training and support kept him on track
Gained long-term stability
MaidThis Franchise Success Story:
Matt Brazis
“I wanted a business I could scale without being chained to it. MaidThis gave me the freedom and infrastructure I was looking for.”
Matt’s Situation
Worked in trauma medical device sales
Owned multiple Airbnbs in Tampa with his wife
Constantly on-call: late nights, weekends, holidays
Wanted more time freedom and ownership
Grew tired of trading time for money in a W-2 job
How MaidThis helped Matt
Gave him a business that fit his Airbnb experience
Provided a proven system to scale cleaning services
Offered a stable, recession-resistant model
Replaced unreliable solo cleaners with a real team
Enabled him to own a flexible, freedom-based business
MaidThis Franchise Success Story:
Doug and Carmelina
“We realized if the systems already exist, why reinvent the wheel? Joining MaidThis let us keep our identity while gaining the support to scale.”
Doug and Carmelina’s Situation
Ran their own cleaning business for 7 years
Carmelina had concierge experience; Doug came from IT
Wanted to grow the business beyond what they could do alone
Tried expensive coaching programs but found them limited
Needed better systems to scale
How MaidThis helped Doug and Carmelina
Transitioned smoothly from their own brand to MaidThis
Gained ready-to-use systems and tech they needed to scale.
Got strong support during onboarding and system migration
Enabled him to own a flexible, freedom-based business