Writing Your First Cleaning Company Ad: Best Practices
You have decided to venture into the residential maintenance industry and as an owner of a small business, you have a lot on your plate, with competitors breathing behind your back. In order to attract prospective clients, you have to come up with a strategy.
You’re probably aware of the importance of a well-crafted advertisement. This will be your first impression on potential clients and you want to make sure that it is a good one. In this blog post, we will discuss some of the best practices for writing an ad for your cleaning company.
Whether you’ve opted to join a franchise in Ogden or to continue to run your business independently, you’ll learn what to avoid so that you can create an effective and eye-catching ad! Keep reading!
How do you write a cleaning advertisement?
The process of composing an interesting and inviting advertisement isn’t so straightforward and easy. However, marketing experts have long devised certain practices that can greatly help you put your maintenance venture on the map. Before you start, make sure to do your research and prevent overlapping with your competition.
Describe the services you plan to offer
When you’re advertising your cleaning business, it is essential that you list the services that you offer. This will give potential customers an idea of what they can expect from your maintenance service. Be sure to include a detailed description of each service so that there are no surprises down the line. For example, make sure to present a sample checklist for standard or deep cleaning.
Pick a catchy headline
Your headline is the first thing that potential customers will see, so it is important that it grabs their attention. Use direct and emotionally charged language to describe the benefits of your services. For example, “Get the Deepest Clean with Our Professional Services” or “Say Goodbye to Stains with Our Effective Cleaning Solutions”.
Include a Call-to-Action
Your advertisement should always include a statement or phrase that encourages the reader to take a specific action. For example, your call-to-action could be “Call us today for a free estimate!” or “Visit our website to learn more.”
Put yourself in your client’s shoes
When writing your advertisement, it is important to think about what your potential customers want. What are their pain points? What are they looking for in professional home maintenance? Are they looking for industry standards and special certifications? By addressing these needs in your ad, you will be more likely to convert leads into paying customers.
Take care of the design
The design of your ad is also important. You want to create something that is visually appealing and easy to read. Use clear fonts and simple designs so that your ad can be easily understood. Remember, you want potential customers to remember your ad long after they see it.
Use adequate photos
People are visual creatures and they will often respond better to ads that contain images. Use high-quality photos that accurately represent your business. If you’re including before-and-after shots, be sure that the first shot actually shows a dirty room. You don’t want to mislead potential customers.
Proofread your ad
Before you publish your ad, be sure to proofread it for any typos, grammatical errors, and wordy sentences. These small mistakes can make your business seem unprofessional. Ask a friend or family member to read over your ad before you publish it.
What are some things to avoid when writing a cleaning advertisement?
Now that we’ve covered some of the best practices for writing a cleaning ad, let’s discuss what you should avoid. These are some common mistakes that business owners make when advertising their services.
- Don’t make false claims. This will only lead to disappointed customers down the line.
- Don’t use too much jargon. Use clear and concise language that can be easily understood by the average person.
- Don’t forget your contact information. You want potential customers to be able to reach you easily if they have any questions.
Keep these tips in mind as you write your next ad, and you’ll be sure to attract new customers in no time.
Looking to join a cleaning company franchise around Ogden and the vicinity?
Knowing how to present yourself in a busy market is no small feat, especially when you have to balance between marketing, payroll, and planning profit margins, benefits, and discounts. Fortunately, you don’t have to be left to your own devices. When you join MaidThis Franchise, the horizon of your opportunities will expand.
Lean on us to streamline and help you in your everyday operations and become a part of our international team. You’ll receive extensive training and be fully prepared to use our best practices in your venture. Ditch your daily commute, work from the comfort of your home in Ogden or anywhere else in Utah, and apply today! We’ll get in touch with you ASAP!