The Perfect Storm: Start a Work-From-Anywhere Cleaning Business Focused on Residential Homes & Vacation Rentals

We’re in the middle of what we like to call “The Perfect Storm” of business growth opportunity.

RAPID growth in the in-demand, fast-paced vacation rental market, fueled by Airbnb® and other popular short-term vacation rental websites.

GAME CHANGING marketing tactics and business processes that make it easier than ever to build businesses and dominate old-school industries.

INCREASING consumer demand for websites that make online bookings and automated reservations a breeze.

A NEW AGE of work, enabling owners and team members to collaborate remotely in a work from home.

We’re hand-selecting motivated and serious entrepreneurs to take advantage of this HUGE industry growth opportunity, using all of the systems and tools that we’ve spent years perfecting. You won’t need to make your own mistakes: we’ve already made them for you AND solved them!

If you’re a motivated entrepreneur and want to build your own freedom, read on!

The Industry

The concept of cleaning isn’t something new…it’s been around for a long time and an essential part of household chores since the caveman days. The vacation rental industry, on the other hand, has had HUGE changes recently.

A vacation rental cleaning franchise is the nearly perfect response to the rising demand for prompt professional cleaning services performed at a strict schedule among vacation rental and property management franchises such as Airbnb® and other short-term rentals.

Thanks to the emergence of Airbnb®, VRBO®, and other tech platforms, it’s growing at double-digit growth in inventory every year and is now valued at over $200 BILLION (yes, you read that right!).

777 million

number of vacation rental users in 2019 alone

$68 billion

revenue generated by the cleaning industry annually

$17 billion

amount of vacation rental revenue in the US alone

About Vacation Rental

To give you more perspective, it took Hilton Hotels 100 years to get to 750,000 rooms across 100 countries. Airbnb® went over a million rooms in 190 countries in one tenth of that time. That fast enough for you?

Vacation rental isn’t just a fad for two reasons:

  • Bloomberg did a study that showed that those who indicated they “preferred traditional hotels” to vacation rentals dropped in half after those guests had stayed in a vacation rental for the first time.
  • More than 75% of Gen Z travelers reported that they have stayed in a vacation rental at least once.

Once people have experienced a vacation with more freedom and luxury, be it a little thing like having a kitchen or a big thing like having a separate living space apart from a bedroom, it’s hard to go back to traditional hotel rooms. Expectations have shifted, and so has the revenue.

These are the ideal circumstances to start a vacation rental cleaning business or, better yet, join an established vacation and short-term rental cleaning franchise. The best vacation rental franchises of 2020 are here to stay, and the MaidThis Franchise is ready to follow suit. Why not join us in time for 2021?

About Residential Cleaning Services

More than 90% of the cleaning market is serviced by small owner-operators. They are small, in part, because they often provide “good enough” service, but not anything that customers rave about. Worse, these owner-operators make life harder for themselves through poor use of technology, inconsistent marketing, and an uneven quality of cleaning.

In short – most small local cleaning company owners don’t have much experience in terms of marketing or business systems.

“Alright enough with the fancy stats.
What does this mean for ME?”

All those fancy stats are there to say on one thing....there is a TREMENDOUS opportunity right now in both cleaning AND in the vacation rental industry.
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Millions of new vacation rentals have popped up in record time. This is BRAND NEW pool of customers who need cleaning services. Who is going to provide it for them?

Vacation rental hosts now want HOTEL-STANDARD cleaning, and regular cleaning companies just aren’t cutting it.


Hotel-standard cleaning has never been in higher demand (and growing every year!). Hosts want to use their time adding additional inventory or hosting their guests, not doing cleanings.


Customers now want a tech-friendly, set-it-and-forget-it, convenient way to schedule. They have been trained by companies like Amazon to expect this level of service across multiple channels.


Most local cleaning companies are low tech and terrible at marketing. Only a little more than half of them even have websites. You can guess what they might answer to questions about google adwords, email open rate, and conversion numbers: nada.

When you combine these forces’ve got yourself one heck of an opportunity. And that’s where MaidThis comes in.

With the MaidThis system, you’ll be able to leverage the most recent technological practices and ability to build remote teams to take advantage of this HUGE opportunity in a lean and cost-efficient way:

  • Top of the line software tech and processes that we’ve learned by study (and plenty of trial-and-error)
  • Systems to hire a GLOBAL team and manage them remotely (practice, not theory)
  • Kick-ass marketing tactics that blow away the local cleaning competition (once again utilizing technology to create exponential growth)
  • Specializing in the UNTAPPED vacation rental cleaning market (there’s no better time to get started)

Available US Territories

Are you in a market that perfect for a MaidThis Franchise? We’re currently offering franchise opportunities in the GREEN states below, but may be expanding to other states soon.

Inquire now!


Fill Out The Form And Build Your Freedom:

The Process

the process

Step 1: Tell Us About You

We want to get to know YOU better: what got you interested in this opportunity, why you want to get into entrepreneurship, why you think Windex is the best invention since sliced bread (just kidding), what you feel you bring to the table, and what your vision is for yourself and MaidThis.

Step 2: Learn About The Business

Next you’ll hop on a presentation call to provide you with an overview of the important parts of the business, industry, etc. This step allows you to get a better sense of the nuts and bolts of our systems, and will also allow our team to get to know you better.

If we both agree that this is a good fit, you’ll move onto Step 3.

Step 3: Read the FDD

We’ve all been guilty of clicking Accept because a legal document was TLDR at one point or another. But FDD is not a document you want to pass up. Hear us out: the Franchise Disclosure Document is a detailed overview of the anticipated investment costs of joining our residential & vacation rental management cleaning franchise and how much franchisees can be expected to pay.

Step 4: A Day In The Life

If you got to this point, you’re well on your way to becoming a full-fledged member of the MaidThis franchise community. You’ll get to shadow the existing operations team of a MaidThis franchise location and check out what you’d need to do day-in and day-out.

Step 5: Sign Agreement

We remember those school days when we were told bad things might go on our “permanent record.” But when we get to be adults, those “permanent record” days can be ones of real joy and excitement, like when you get to sign on the dotted line to become a franchisee and begin building a business with us. As we grow, so will you, and vice versa. We can’t wait to welcome you into the family!

Step 6: Build Your Future

If you’re diligent about making the most of the MaidThis franchise, let’s get this show on the road. When you keep your end of the bargain as part of a winning team and an established residential & Airbnb® cleaning franchise, hard work pays off from the get-go and in the long run!

Frequently Asked Questions

Only if you want to. One of the advantages of having a fully remote business is being able to office where you want — with the cost savings that go along with that choice. Want to work from your home office? Go for it. Want to open up an office location so you can work alongside your team in person? Totally fine!

You will be able to generate all the business you need by using technology and always have the means of email or telephone to communicate with your clients and staff. The choice is yours.

As is the case with many things in life, some kind of background in the industry certainly would help, but it is by no means necessary. MaidThis, like most franchises, has a set of procedures and systems that consistently work, and as long as you understand the whys and hows of that system, you’ll be able to competently run and grow your business.

On top of that, let us not forget that cleaning has become an essential industry, especially among Airbnb® and vacation rental hosts who are looking to defeat the competition and attract and impress guests amid the COVID-19 situation with a consistent standard of cleaning. In other words, now is the perfect time to get into the cleaning business, even if you are a novice with next-to-none experience in the cleaning industry or management.

We cannot just give you a ready-made formula on how to start a residential & Airbnb® cleaning business, but we can show you what the process was like for us when we started out. You’ll receive five days of training at our corporate headquarters in California. We mean business and we are on a prowl for like-minded individuals who are equally dedicated to hard work and business success.

While franchises have been around for some time, a fully remote franchise opportunity hasn’t really been possible until recent years. MaidThis provides just such an opportunity, and not just in any sector, but in one that is predicted to grow and thrive for many years.

This isn’t just an opportunity for you as an owner, but for those who will work for you. Having access to a global labor pool means that you can use market efficiencies to find great talent at fractions of the price you would have to pay in the United States.

And here is why joining the MaidThis Franchise is practically a fail-safe choice that will give you a competitive edge from the very start:

  • MaidThis is the first U.S.-based short-term rental cleaning franchise in the US
  • Specialized in BOTH the residential cleaning audience AND Airbnb®, short-term rental & vacation rental niche
  • Household name with an existing network of locations and a growing reputation
  • Highly competitive start-up & overhead costs
  • Well-coordinated management & operations process
  • Seamless communication
  • Dependable support & guidance from experienced peers
  • Convenient remote work opportunities
  • Exceptional digital potential
  • Flexible schedule
  • Minimum experience requirements

Our franchising operations began in 2020. While this was the official start of our work from home franchise, the first company-owned location opened in 2013. It all began with the growth spurt of Airbnb® and similar vacation rental property management franchise opportunities which naturally led to the increasingly high demand for specialized professional cleaning services. MaidThis specialized in BOTH the residential & vacation rental cleaning niches.

Vacation rental is an “unlocked secret,” like Peter Thiel referred to in his book Zero to One.  

Once people realized that unused space was a commodity that could be sold to willing buyers, everything was up for grabs.  Uber, Lyft, and Grab have built massive transportation businesses around “unused space.” Coworking spaces and cafes accommodated the many freelancers and solopreneurs who wanted to work outside of their homes.  And now Airbnb®, VRBO®, Homeaway, and others have completed disrupted the old-school hotel industry.  

The secret has been unlocked, the public knows about it, and there is no going back.  

As the old saying goes, “a rising tide raises all ships”. Those, like us, who provide necessary services, will be able to go along for that ride and prosper along the way.

After signing your agreement, we estimate your startup window will take between 2 to 3 months. You can rely on us to share experience-backed expertise and provide knowledgeable guidance that will help you make faster progress without making miscalculated steps and rash decisions. This is one of the key benefits of joining a franchise with a strong track record: there is minimal room for risks and errors but maximum room for growth.

Yup! But we would have to approve any such decision, and additional franchise fees will be required. We will go over your options, discuss decisions like this with you, and help you evaluate their viability and profitability based on in-depth assessments of their potential.

Our estimates are anywhere between $47,600 and $63,550, which includes your franchisee fee and other costs. While certain costs, like our franchise fee, are set, others will depend on your own preferences and specific growth path. For example, if you choose to have some kind of external office space, that will cost more than if you have a home office. You may also live in a locality in which accounting and legal services, which you will certainly need, may cost more or less than in other places.

Indeed it is! And this is what differentiates us from so many other opportunities. Every component of our business can be run remotely (minus the cleaning of course!) from any part of the world that has internet access. That not only gives you the opportunity to build a business and income stream, but also a chance to live and work where you wish.

The initial Airbnb® fee is $35,000, though any location in which a veteran is a majority owner may receive a 15% discount off the first franchise fee only.  Ongoing costs include, but are not limited to:

  • Royalty and advertising fees to be paid to MaidThis
  • Costs for software used for your MaidThis business, which will increase as you bring on more customers
  • Costs for your home office
  • Accounting and Legal fees
  • Insurance and Business license costs

At this time we do not offer any direct financing to our franchisees. But we will slowly introduce you to our franchise and give you time to comprehend our business process. We take a comprehensive approach to spreading our franchise and you will have enough time to weigh your options without making rash decisions.

Your initial term is five years and you may renew for three successive terms, as long as you meet certain benchmarks and conditions.

Click here (link to XQ) and one of our team will get back to you. If you’re really ready to get moving on this opportunity, click here (link to XQ+).

Now more than ever, joining a vacation rental cleaning franchise, especially one that has already built a name for itself, is a smart investment. As tempting as the prospect of coming up with groundbreaking, game-changing business ideas may sound, bear in mind that these are risky. This is not the route you want to take in these uncertain times. What you want is to get in on a modern business that you do not need to build from the ground up.

And while the MaidThis reputation itself is no guarantee of success in and of itself, we know that the time is ripe to jump on the bandwagon of Airbnb® and vacation rental cleaning services. If you want to take rational steps and make a safe business decision, the MaidThis Franchise team is here to welcome you with open arms and guide you on the road to success. This will automatically reduce the downtime that developing business and marketing strategies would normally take.

As we mentioned above, the easiest, quickest, and most fail-safe way is to start an Airbnb® cleaning business is to join a franchise such as MaidThis. When you team up with a professional team which already has a well-earned reputation in the cleaning industry, you do not need to work as hard to attract contracts: they will recognize your potential and make a rational decision to unlock it before a competitor beats them to it.

If you join a successful vacation rental cleaning franchise for sale in 2020 or 2021, you will learn how to receive  a higher number of service requests for your location straight off the bat. When you partner with MaidThis, a long-standing cleaning business turned specialized cleaning franchise, you have a leg up on the competition with minimum heavy lifting.

Here are some useful strategies we’ll cover to help you develop an effective game plan:

  • Specializing in a niche market: focus your resources and attention on Airbnb® and other short-term vacation rental cleaning to establish unrivaled reputation in the field.
  • Finding the right team: we’ll also discuss the most effective ways to screen your potential employees and develop stringent cleaning policies & protocols.
  • Optimizing service to meet client needs: learn to recognize what hosts in your area want and need, which is a smooth, hassle-free cleaning service that functions like clockwork.

Evaluating your target market to gain a competitive advantage: combine first-rate software with outstanding marketing tactics to attract vacation rental hosts.

Offering automated Airbnb® and short-term rental cleaning to hosts in your area is an outstanding niche market for your cleaning business. To gather clients, you need to set up a convenient booking schedule that will allow them to take advantage of your services without a hitch and when they need them most: between bookings.

At MaidThis, we have always prioritized clients’ convenience and satisfaction, and advanced software solutions have played an important role in helping us build a reputation as a reliable business partner of short-term vacation rental and hosts in all MaidThis franchise locations. When you have advanced technology, digital presence, and smart marketing tactics going for you, you are well on your way to assuming a position of superiority over the local competition.

Here’s how our vacation rental software works:

  • The software syncs up with the hosts’ booking calendars
  • The cleanings are scheduled automatically after each check-out
  • Cleaning checklists are completed and verified with timestamps online
  • Cleaning reports with pictures are submitted automatically
  • The reports become available immediately at the end of a cleaning session
  • Instant payment: hosts are charged automatically, which renders invoicing obsolete and further facilitates the process.

If you are ready to explore franchise opportunities in the cleaning industry, look no further than the MaidThis Franchise. The year 2020 is bound to change the short-rental cleaning industry for good. By the time everything goes back to normal, our perception of normal will inevitably change.

But with MaidThis, you can take full advantage of the current situation and turn into a business opportunity. We also bring promising house cleaning franchise opportunities across the country. Bounce back before you know it, and without having to make risky financial decisions! Reach out to us for detailed information today.

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