How to Find Clients for My Cleaning Business?
Cleaning businesses operate in a crowded market which means they have to work extra hard to attract more clients. If you’ve experienced issues engaging your customers and sealing the deal, you must be wondering what you can do to reach more people and make them see your company’s one-of-a-kind quality.
The pandemic, frightening as it is, has made many homeowners and businesses seek out the assistance of pro cleaning, which means now’s the time to offer your clientele much needed assistance.
Knowing your target clientele through and through is your number one responsibility as a business owner. Continue reading to discover how you can determine who your target clients are and how to branch out further. You can also grow your customer base significantly if you become associated with a vacation rental management franchise.
What is the target market for a cleaning service?
The key to developing a prosperous cleaning business is understanding who your clients are. You can’t communicate a clear message if you don’t know who’s on the receiving end. Start by determining your target customers and making an ideal customer profile.
Is your ideal client a busy homeowner with disposable income and little time to take care of their cleaning needs? Or is it an Airbnb host looking to improve profit and get a streamlined turnover process? Build your ideal customer avatar by considering their:
- Level of education
- Employment status
- Hobbies and interests
- Values and opinions
- Main channels of getting information
- Brands they trust
- Budget etc.
When you take all of these variables into account, the image of your perfect prospective customer will begin to take shape.
This way, you’ll be able to keep your niche in mind at all times. When you know who all of your marketing efforts are geared toward, you can shape a much more effective marketing strategy. For example, if you know your clients mostly look for information on social media, you will know where to direct the bulk of your marketing activities.
How to get cleaning clients?
Your marketing plan should be devised with your ideal client and your end goals in mind. There are many possible channels of communication between you and your prospective clients, and here are some:
- Paid advertising on social media, which is everywhere these days
- Display advertising in carefully determined places relevant to your clients
- Providing special offers and discounts, which are powerful attention-grabbing tools
- Offering discounts for recurring services, coupled with a job well done the first time
- Asking your clients for referrals or online ratings and reviews
- Email marketing, which helps you stay on your clients’ minds when they open their email
- Offline mail marketing, where you send promotional material to potential customers
- Franchising, which makes yours an instantly recognizable brand across the U.S.
How can I become a member of a thriving vacation rental management franchise?
If you wish to offer your cleaning services to Airbnb or to start any type of cleaning business, treading unfamiliar ground can be difficult and lonely. Unleash your full potential by working under the wing of an established cleaning business franchise. At MaidThis Franchise, we’re committed to building our network of booming cleaning businesses throughout the U.S.
You’ll get all the advantages of operating your own business from home with none of the drawbacks. Your company will be backed up by our stellar reputation and extensive experience. We’ve designed a convenient automated platform that enables you to connect to clients and our global team effortlessly.
If you’re ready to be part of a strong franchise with a fresh new approach to conducting business, hop on!